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Friday, June 01, 2007

HCBS Diversity



Security


















Insecurity


[according to one British bank's ads, diversity is all about perspective.]

2 comments:

Melissa said...

We had the same HSBC campaign over here probably a year ago, and I quite liked it (as far as ad campaigns go.) I'd be interested in hearing what exactly your criticism of it was.

Apparently the campaign reached Australia as well: http://www.banking.hsbc.com.au/information/news/051013.html

Chris Benjamin said...

my only criticism is that it's an ad, and therefore designed primarily to manipulate people to buy things. but this post was not meant as a critique, just my own offering for their campaign.