We had the same HSBC campaign over here probably a year ago, and I quite liked it (as far as ad campaigns go.) I'd be interested in hearing what exactly your criticism of it was.
Apparently the campaign reached Australia as well: http://www.banking.hsbc.com.au/information/news/051013.html
my only criticism is that it's an ad, and therefore designed primarily to manipulate people to buy things. but this post was not meant as a critique, just my own offering for their campaign.
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We had the same HSBC campaign over here probably a year ago, and I quite liked it (as far as ad campaigns go.) I'd be interested in hearing what exactly your criticism of it was.
Apparently the campaign reached Australia as well: http://www.banking.hsbc.com.au/information/news/051013.html
my only criticism is that it's an ad, and therefore designed primarily to manipulate people to buy things. but this post was not meant as a critique, just my own offering for their campaign.
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